A bit about me...
A bit about working with me...
You have a fantastic product or offer a wonderful service, you’re passionate about it, you’re excited to share it, you want to reach as many people as possible... but how?
How can you be seen and heard in this media saturated world?
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The answer is connection
and that’s where I come in.
Raising money for my organisation taught me how important making a meaningful connection is. Writing emails and presentations to tell our story in a way that resonated with potential donors was crucial. It wasn't just about asking for money; it was about building relationships and showing the impact our organisation could make.
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Through this experience, I realised that making meaningful connections goes beyond just words on a screen, it’s about reaching another person on a human level.
As your copywriter I will do a deep dive into your product or service to really understand what you have to offer and how it will benefit your audience. Allowing me to capture the essence of your brand and write insightful, compelling copy that really speaks to your target audience. By understanding your customers’ needs and weaving captivating storytelling into strategic messaging we can inspire them to take action and engage with your business in a meaningful way.
So what happens next?
Connection
First things first, you click the 'let's connect' button and fill out the form. We set up a time for an informal and more importantly free call to see if we're a good fit for working together.
Collaboration
This is where we get into the nitty gritty of what you need. We chat through your business, your brand and what outcomes you're looking for with this project.
Creation
This is my part. While you take care of your business, I take care of the copy. I'll check back in with you, show you a draft or two and get your feedback. I'm not happy until you're happy.
Completion
You're good to go! I send over the final copy and you watch as your new connections convert into new customers, new clients and new chapters in your business.
Want to know a bit more about me?
Hi, I'm Louise
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mum
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copywriter
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drinker of tea
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lover of nature
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worshipper of sunshine
My road to copywriting has been quite a circuitous one. I studied science at university and have a BSc Zoology. After university and ready for adventure I set off bound for Mozambique. Once there I realised there was a real need for English speakers to work in the rapidly expanding tourist industry.
Cue a Trinity Cert TESOL (Teaching English to Speakers of Other Languages) qualification and the start of my organisation teaching English in Mozambique free of charge to anyone who wanted to learn.
After a decade in Mozambique and 13 bouts of malaria I decided to heed medical advice and return to mosquito free Scotland and start a new chapter.
And the new chapter? Copywriting!
While studying copywriting, I discovered that the meandering route I’d taken had given me a diverse set of skills that combine perfectly for writing copy.
Scientist
Teacher
Fund Raiser
Copywriter
Forged connections through authentic and compelling storytelling.
Ensured understanding through simple and succinct language.
Reached conclusions through research
and analysis.
Go on, put all these skills I've acquired to good use!